Cookie Policy
This Cookie Policy explains how Hotel Wiechmann (“we”, “us”, “our”) uses cookies and similar technologies on our website.
This policy should be read together with our Privacy Statement.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites function properly, improve user experience, and provide insights into how the site is used.
2. Types of Cookies We Use
We use the following categories of cookies:
a. Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled.
They are used for:
- Core website functionality
- Security and fraud prevention
- Booking process functionality
Legal basis: Legitimate interest
b. Analytics Cookies
These cookies help us understand how visitors use our website so we can improve performance and usability.
We use:
- Google Analytics 4 (GA4) (via Google Tag Manager)
These cookies may collect:
- Pages visited
- Time spent on the website
- Navigation paths
- Device and browser information
Data is processed in an aggregated form where possible.
Legal basis: Consent
c. Marketing Cookies
These cookies are used to measure the effectiveness of advertising and improve our marketing efforts.
We use:
- Google Ads Conversion Tracking
These cookies may:
- Track completed bookings (conversion events)
- Measure the performance of advertising campaigns
- Support remarketing within Google’s advertising network
Legal basis: Consent
d. Functional Cookies
These cookies enhance the performance and functionality of the website.
We use:
- NitroPack (for website speed optimisation and caching)
These cookies may store limited technical data to improve loading times and performance.
Legal basis: Legitimate interest
3. Use of Google Tag Manager
We use Google Tag Manager (GTM) to manage and deploy cookies and tracking scripts.
GTM itself does not set cookies or store personal data but enables other tools, such as Google Analytics and Google Ads, to function.
4. Booking and Conversion Tracking
We track interactions related to the booking process to understand website performance and improve our services.
This includes:
- Viewing room listings
- Initiating booking actions
- Completing reservations
Conversion tracking is linked to our booking system and may involve secure data exchange through custom tracking scripts.
5. Consent Management
When you visit our website for the first time, you will be presented with a cookie banner requesting your consent for:
- Analytics cookies
- Marketing cookies
You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
You can change or withdraw your consent at any time via the cookie settings on our website.
6. Managing Cookies
You can control and delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of the website.
For more information about cookies, visit:
https://www.consuwijzer.nl
7. Third-Party Cookies
Some cookies are placed by third-party service providers, including:
- Google (Analytics and Ads services)
- Booking system providers
These providers may process personal data outside the European Economic Area (EEA). Where this occurs, appropriate safeguards are applied.
For more information, please review:
- Google Privacy Policy: https://policies.google.com/privacy
8. Data Retention
Cookies are stored for different durations:
- Session cookies: deleted when you close your browser
- Persistent cookies: stored for a defined period depending on their purpose
Retention periods are determined by the respective providers.
9. Updates to This Policy
We may update this Cookie Policy from time to time. The latest version will always be available on our website.
10. Contact
If you have any questions about this Cookie Policy:
Hotel Wiechmann
Prinsengracht 328–332
1016 HX Amsterdam
Netherlands
Email: info@hotelwiechmann.nl
Phone: +31 20 626 33 21
11. Last Updated
April 2026